Read the latest insights, opinions, and best practices from the GTM experts at FindingFrission!
B2B Marketing doesn’t have to be boring. It shouldn’t be. If your brand doesn’t feel like something your buyer would follow on social media, it’s time for a glow-up. B2B buyers are craving the same level of engagement and delight as their B2C counterparts.
In 2025, Retail Media will be defined by one central driver: money. Both Retail Media Networks (RMNs) and their partners will prioritize strategies that grow revenue. Let's take a look at some of the trends that will define this booming $165 billion market next year.
Every week brings a new “game-changer,” “disruptor,” or some other buzzword we all secretly hate. And now, with AI flexing its digital muscles, companies are starting to wonder: Did we just blow a fortune on software that’s about to become the tech equivalent of a paperweight?
Lifecycle marketing is shifting from manual workflows to AI-driven strategies, with reinforcement learning enabling real-time, personalized customer engagement across channels. Marketers are evolving into AI strategists, focusing on goal setting, customer experience tuning, and data collaboration while overseeing dynamic, automated customer journeys.
Every time I scroll through LinkedIn, there’s another thought leader ranting about how sales teams are stuck dealing with “junk leads” and how marketing is just obsessed with hitting MQL goals. Why is this still an issue? Why are we still running in circles? Let’s unpack this, because clearly, someone needs to.
Acquiring a new customer costs 5x more than keeping an old one. And yet, most early-stage brands are so blinded by the dopamine rush of new customer notifications that they miss the real goldmine: retention. Let’s be real. Most early-stage brands aren’t ignoring retention because they don’t care. They’re ignoring it because they don’t know where to start.
