Will the long tail of Retail Media shrink in 2025? Despite concerns about limited budgets, Retail Media Networks (RMNs) operate differently from traditional media. This post highlights four reasons why RMNs’ long tail is sustainable. For mid-market retailers or those launching an RMN, discover why 2025 is the time to embrace Retail Media.
In 2025, Retail Media will be defined by one central driver: money. Both Retail Media Networks (RMNs) and their partners will prioritize strategies that grow revenue. Let's take a look at some of the trends that will define this booming $165 billion market next year.
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