FindingFrisson reduces the time, cost and risks associated with launching new
AdTech and MarTech products into market.
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AdTech and MarTech dynamics continuously create new opportunities for companies to expand their Total Addressable Market (TAM). However, GTM efforts for TAM expansion can strain internal resources and increase costs. We streamline the GTM process, enabling companies to more effectively pursue new market opportunities.
Define the position, packaging and pricing of new product and features based on market landscape.
Develop GTM plan for new product or feature to create awareness, interest and demand among ICPs.
Develop external and internal sales and market materials required to support new product.
Define, execute and lead outbound and inbound sales strategy to generate closed deals for new product.
Leverage existing marketing stack to develop monitor, measure and optimize pipeline growth.
Execute demand generation plan across marketing and advertising channels.
Frisson is a psychophysiological response to rewarding stimuli such as music, films, stories, etc. In business, we define it as the goosebumps your team gets when inspired by a new product innovation or market opportunity.
We help our clients more effectively pursue their “Frisson” in MarTech and AdTech.Collectively, we have over 50+ years of direct experience launching, marketing and selling B2B products and services to marketing and advertising professionals at agencies, brands, retailers, technology companies, etc. Our team has held executive roles in companies spanning early- to growth-stages, backed by venture capital, private equity, or independent growth.
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Read the latest insights, opinions, and best practices from the GTM experts at FindingFrission!
As AI agents, copilots, and recommendation systems increasingly mediate discovery and decision-making, modern marketing must evolve from human persuasion to machine readability. This post explores why the next winners in Martech and GTM will be the companies that build structured, trustworthy, machine-readable growth infrastructure.
Building an ad tech sales team from scratch is one of the most critical, yet often overlooked skills of a great CRO or sales leader. Early decisions around team structure, market focus, candidate profiles, etc. create the company’s growth ceiling. Get it right, and the team can take off like a rocket - get it wrong, and the rocket will sputter.
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If your company's new Adtech or Martech product isn't lighting the world on fire like you hoped it would, don't be took quick to blame your sales team. The problem may be that your GTM process sucks.
