The Future of Growth Is Being Rewritten.
AI is reshaping how markets form, buyers discover solutions, and companies compete. Finding Frisson helps B2B technology leaders anticipate what's next, expand their market opportunity, and build smarter go-to-market strategies for an increasingly agentic world.
SELECTED EXPERIENCE
Experience across the B2B technology ecosystem.
A selection of companies our team has worked with.
The Market Is Changing
AI is reshaping discovery, competition, and growth.
Discovery is moving to machines
Buyers increasingly arrive through AI assistants, answer engines and autonomous agents — not just search and ads. Visibility now means being legible to both humans and machines.
Markets form faster than plans
New categories, segments and competitors emerge in quarters, not years. Static annual planning can't keep pace with signal-driven strategy.
Growth compounds through intelligence
The winners connect market intelligence, go-to-market execution and revenue data into one learning system — and iterate continuously.
Strategic Advisory
Strategy you can execute.
Insights
Latest Thinking
Market Expansion & Growth Strategy
TAM Expansion As A Service (TEAAS)
By leveraging external GTM consultants, MarTech and AdTech companies can stay responsive to shifting market demands, optimize GTM costs, and seize new revenue opportunities—without straining internal teams or sacrificing momentum on core products. This approach not only accelerates time-to-market but also enhances a company's ability to innovate, grow, and thrive in an increasingly competitive marketplace.
November 7, 2026 · 2 min read
The Future of MarTech & SaaS
Why Early-Stage DTC Brands Miss the Mark on Retention
Acquiring a new customer costs 5x more than keeping an old one. And yet, most early-stage brands are so blinded by the dopamine rush of new customer notifications that they miss the real goldmine: retention. Let’s be real. Most early-stage brands aren’t ignoring retention because they don’t care. They’re ignoring it because they don’t know where to start.
November 7, 2026 · 3 min read
The Modern GTM Playbook
Why Are We Still Complaining About Junk Leads and Marketing Chasing MQL Volume Goals?
Every time I scroll through LinkedIn, there’s another thought leader ranting about how sales teams are stuck dealing with “junk leads” and how marketing is just obsessed with hitting MQL goals. Why is this still an issue? Why are we still running in circles? Let’s unpack this, because clearly, someone needs to.
November 7, 2026 · 6 min read
Our Perspective
We don't simply explain AI. We explore what it changes.
Operator-led
Built and run by executives who have owned revenue and led commercial teams — not just advised on them.
Strategic, not theoretical
We connect emerging technology shifts to concrete commercial decisions: where to play, how to win, what to build.
Practical about AI
AI as a pragmatic layer in your go-to-market system — applied where it moves revenue, never as a buzzword.
