The Most Under-Rated Skill of a Great CRO: Building the Ad Sales Team From Scratch
Building an ad tech sales team from scratch is one of the most critical, yet often overlooked skills of a great CRO or sales leader. Early decisions around team structure, market focus, candidate profiles, etc. create the company’s growth ceiling. Get it right, and the team can take off like a rocket - get it wrong, and the rocket will sputter.
December 21, 2025