Steve Tschosik (guest author)
Steve Tschosik (guest author)

Steve Tschosik (guest author)

Steve Tschosik is a seasoned sales executive with nearly two decades of experience leading revenue growth across ad tech, martech, and digital media companies. He has held senior sales leadership roles at organizations such as Azira, Eclipse Digital Media, Clinch, Inmar Intelligence, and ValueClick Media, where he built and scaled high-performing sales teams. Over his career, Steve has driven enterprise and agency sales across omnichannel, DSP, and data-driven marketing solutions. He regularly contributes thought-leadership to Finding Frisson, sharing a strategic perspective on how to build and scale high-growth sales organizations - from laying the foundation to supporting everything from SMB clients to complex enterprise accounts.

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Steve Tschosik (guest author)

The Most Under-Rated Skill of a Great CRO: Building the Ad Sales Team From Scratch

The Most Under-Rated Skill of a Great CRO: Building the Ad Sales Team From Scratch

Building an ad tech sales team from scratch is one of the most critical, yet often overlooked skills of a great CRO or sales leader. Early decisions around team structure, market focus, candidate profiles, etc. create the company’s growth ceiling. Get it right, and the team can take off like a rocket - get it wrong, and the rocket will sputter.

December 21, 2025