Read the latest insights, opinions, and best practices from the GTM experts at FindingFrission!
Every time I scroll through LinkedIn, there’s another thought leader ranting about how sales teams are stuck dealing with “junk leads” and how marketing is just obsessed with hitting MQL goals. Why is this still an issue? Why are we still running in circles? Let’s unpack this, because clearly, someone needs to.
Acquiring a new customer costs 5x more than keeping an old one. And yet, most early-stage brands are so blinded by the dopamine rush of new customer notifications that they miss the real goldmine: retention. Let’s be real. Most early-stage brands aren’t ignoring retention because they don’t care. They’re ignoring it because they don’t know where to start.
By leveraging external GTM consultants, MarTech and AdTech companies can stay responsive to shifting market demands, optimize GTM costs, and seize new revenue opportunities—without straining internal teams or sacrificing momentum on core products. This approach not only accelerates time-to-market but also enhances a company's ability to innovate, grow, and thrive in an increasingly competitive marketplace.
