AdTech Go-To-Market RACI
If your company's new Adtech or Martech product isn't lighting the world on fire like you hoped it would, don't be took quick to blame your sales team. The problem may be that your GTM process sucks.
September 1, 2025
a GTM launch Agency
Strategic Advisory for MarTech and AdTech B2B Companies
FindingFrisson reduces the time, cost and risks associated with launching new
AdTech and MarTech products into market.
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TAM expansion as a service (TEAAS)
An optimized approach to marketing and selling new MarTech and AdTech products.
AdTech and MarTech dynamics continuously create new opportunities for companies to expand their Total Addressable Market (TAM). However, GTM efforts for TAM expansion can strain internal resources and increase costs. We streamline the GTM process, enabling companies to more effectively pursue new market opportunities.
Positioning, Packaging
Define the position, packaging and pricing of new product and features based on market landscape.
Product & feature definitions
Competitive analysis
Packaging, pricing strategy
Go-to-market Planning
Develop GTM plan for new product or feature to create awareness, interest and demand among ICPs.
Communication platform
Paid, earn, owned media plan
Budget recommendation
Sales Enablement
Develop external and internal sales and market materials required to support new product.
Sales decks, 1-pagers
Scripts and training docs
RFP response docs
Sales Execution
Define, execute and lead outbound and inbound sales strategy to generate closed deals for new product.
Sales strategy
Outbound, inbound sales
Closed/lost deal analysis
Marketing Operations
Leverage existing marketing stack to develop monitor, measure and optimize pipeline growth.
Marketing automation
MQL, SQL tracking
Revenue measurement
Demand Generation
Execute demand generation plan across marketing and advertising channels.
Email marketing
Paid, search & display
Ad design and production
Our Team
The great team of industry
experts behind FindingFrisson
Frisson is a psychophysiological response to rewarding stimuli such as music, films, stories, etc. In business, we define it as the goosebumps your team gets when inspired by a new product innovation or market opportunity.
We help our clients more effectively pursue their “Frisson” in MarTech and AdTech.Collectively, we have over 50+ years of direct experience launching, marketing and selling B2B products and services to marketing and advertising professionals at agencies, brands, retailers, technology companies, etc. Our team has held executive roles in companies spanning early- to growth-stages, backed by venture capital, private equity, or independent growth.
Steve Ustaris
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Chris Parker
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Alex Bistran
blog
Go-To-Market Content
Read the latest insights, opinions, and best practices from the GTM experts at FindingFrission!
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Beyond the Close: Why Seamless Handoffs Define the Customer Experience
Seamless handoffs between sales, onboarding, and customer success are critical to delivering a consistent customer experience and unlocking long-term growth. This post explores where friction typically occurs and outlines actionable strategies to drive retention through structured transitions, shared accountability, and early customer value.
September 1, 2025
Why Brand Will Outrank Performance in 2025
In 2025, the most sustainable growth will come from being the brand people think of first, not the one they found in a sidebar ad. Buyers are craving trust and authenticity. Channels are crowded. Attribution is foggy. And the most underrated growth lever in B2B right now? Brand. Build it. Invest in it. Defend it. Because if people don’t believe in your brand your performance ads are just noise.
May 27, 2025
