FindingFrisson reduces the time, cost and risks associated with launching new
AdTech and MarTech products into market.
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AdTech and MarTech dynamics continuously create new opportunities for companies to expand their Total Addressable Market (TAM). However, GTM efforts for TAM expansion can strain internal resources and increase costs. We streamline the GTM process, enabling companies to more effectively pursue new market opportunities.
Define the position, packaging and pricing of new product and features based on market landscape.
Develop GTM plan for new product or feature to create awareness, interest and demand among ICPs.
Develop external and internal sales and market materials required to support new product.
Define, execute and lead outbound and inbound sales strategy to generate closed deals for new product.
Leverage existing marketing stack to develop monitor, measure and optimize pipeline growth.
Execute demand generation plan across marketing and advertising channels.
Frisson is a psychophysiological response to rewarding stimuli such as music, films, stories, etc. In business, we define it as the goosebumps your team gets when inspired by a new product innovation or market opportunity.
We help our clients more effectively pursue their “Frisson” in MarTech and AdTech.Collectively, we have over 50+ years of direct experience launching, marketing and selling B2B products and services to marketing and advertising professionals at agencies, brands, retailers, technology companies, etc. Our team has held executive roles in companies spanning early- to growth-stages, backed by venture capital, private equity, or independent growth.
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Read the latest insights, opinions, and best practices from the GTM experts at FindingFrission!
In 2025, the most sustainable growth will come from being the brand people think of first, not the one they found in a sidebar ad. Buyers are craving trust and authenticity. Channels are crowded. Attribution is foggy. And the most underrated growth lever in B2B right now? Brand. Build it. Invest in it. Defend it. Because if people don’t believe in your brand your performance ads are just noise.
The dark funnel isn’t new—it’s just finally being named. It’s where trust is formed, where awareness grows, and where decisions begin. The brands that win in 2025 will stop obsessing over what they can’t track—and start investing in being present, consistent, and influential where their buyers are making up their minds. Even if it’s in a group chat you’ll never see.
Welcome to the B2B Creator Era where your customers don’t just want content, they want character. They don’t care how many awards your homepage has. They care whether your RevOps lead can break down pipeline acceleration in plain English without sounding like a robot trained on buzzwords and messy script.
